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Mad Men. Furious Women.
Far from dissipating over the last decade, misogyny in the ad industry has simply mutated into something insidious, invisible, lurking in the shadows…
Zoe
Jul 4, 2021
138
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Mad Men. Furious Women.
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From Frameworks To Flywheels
Weaving brand and business back together, to drive new momentum, magic and monetisation
Zoe
Nov 22, 2020
30
19
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From Frameworks To Flywheels
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FaZe Clan, Fandom And The New Brand Flywheel
How the esports and entertainment behemoth is blazing a new trail, to show us how 21st century brand building can and should be done.
Zoe
Feb 8, 2021
22
2
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FaZe Clan, Fandom And The New Brand Flywheel
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The Future Of Fandoms
A rapidly emerging cultural and commercial currency
Zoe
Sep 3, 2020
26
9
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The Future Of Fandoms
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The Magpie Mind
On the importance of generalism and exploration in the field of strategy
Zoe
Aug 23, 2021
30
3
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The Magpie Mind
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Education in 2032
A talk on how gaming, web3 and immersive worlds could change how we teach and how we learn.
Zoe
Mar 16
10
1
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Education in 2032
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The New Fandom Formula
And how it's about to change everything.
Zoe
Jun 26, 2021
7
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The New Fandom Formula
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The December 2021 Reading List
A breakdown of my favourite pieces from this past month.
Zoe
Dec 28, 2021
8
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The December 2021 Reading List
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New power dynamics equal new possibilities
Embracing the growth of the creator economy to reimagine brand and business models.
Zoe
Oct 6, 2021
12
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New power dynamics equal new possibilities
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From dependence to independence: The rise of The Independent Creator.
Delving into the largest creator survey EVER undertaken.
Zoe
Oct 26, 2021
10
3
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From dependence to independence: The rise of The Independent Creator.
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Reimagining Creator Compensation
How the rapid acceleration of new revenue streams is unleashing radical creativity.
Zoe
Apr 29, 2020
20
4
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Reimagining Creator Compensation
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The January 2022 Reading List
On ‘holding in common’ A thought-provoking piece on how web3 could unlock new governance and ownership models, far beyond those of the purely financial…
Zoe
Feb 3
7
1
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The January 2022 Reading List
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