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SXSW - The Rise Of Headless Brands

zoescaman.substack.com

SXSW - The Rise Of Headless Brands

Please click and vote for our proposed panel

Zoe.Scaman@Gmail.Com
Aug 10, 2021
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SXSW - The Rise Of Headless Brands

zoescaman.substack.com

I've collaborated with a crack team to create a fantastic SXSW panel on the future of crypto communities, decentralised IP & the rise of headless brands.

Headless brands challenge the very idea that a brand is centralised, and our assumptions about what a brand is and how it works, based on community-driven brand dynamics.

In this panel, we’ll illustrate the various stages of a possible headless brand's life cycle; look at the wider context of evolving brand-consumer relationships; and explore how fandom, communities, cryptocurrencies, and decentralisation are transforming the very nature of what a brand can be.

PLEASE CLICK & VOTE for our panel so we can make it happen!

And if you need a reminder of what exactly headless brands are and why they’re so exciting, here are two slides from my New Fandom Formula deck that explain them a little more…

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SXSW - The Rise Of Headless Brands

zoescaman.substack.com
1 Comment
Kenny Grant
Sep 12, 2021

The deck is great! Thanks for sharing it

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