SXSW - The Rise Of Headless Brands
Please click and vote for our proposed panel
I've collaborated with a crack team to create a fantastic SXSW panel on the future of crypto communities, decentralised IP & the rise of headless brands.
Headless brands challenge the very idea that a brand is centralised, and our assumptions about what a brand is and how it works, based on community-driven brand dynamics.
In this panel, we’ll illustrate the various stages of a possible headless brand's life cycle; look at the wider context of evolving brand-consumer relationships; and explore how fandom, communities, cryptocurrencies, and decentralisation are transforming the very nature of what a brand can be.
And if you need a reminder of what exactly headless brands are and why they’re so exciting, here are two slides from my New Fandom Formula deck that explain them a little more…