The status quo tells us that innovation happens within the sphere of product or service development, that iterative improvements will be the catalysts for change.

But what if we’re wrong?

What if the greatest single factor for leap frog innovation is the business model itself; exploring and expanding the ways in which we make money, seeing what catches fire and pursuing the potential from there?

In my talk from the APG event, Thinking Around Corners, I further elaborate on this approach, giving specific examples and provide a framework as to how we might begin to delve into the possibilities.