Authors, actors, publishers and studios once served as the gatekeepers and influencers of entire generations of viewers, or consumers. With the ability to rate, or share feedback directly with creators, there's been a tilt. The fans can influence the creation as much as the creation influences the fans.
A few weeks ago, I sat down with Adam Pierno for his ‘The Strategy Inside Everything’ podcast to chat about these changes, the new dynamics of creative control and how brands can tap into these shifting behaviours and expectations.
You can listen to it on Spotify here
Or Apple podcasts here