On Cynicism & The Creative Industry
My talk for the 2022 IPA Excellence Diploma Cohort
This year I was invited to give a talk to the future leaders of the ad industry as part of the IPA Excellence Diploma.
It was supposed to be on ‘futures’ and exciting new things, but recently I’d been thinking about the increasingly pervasive problem of cynicism in the industry, which I’ve been seeing more and more of - a toxic mindset and worrying barrier to being able to embrace new ideas, explore new technologies and build towards a dynamic future.
And so I decided to turn my talk into a rallying cry against it, to try to inspire a new generation of leaders to model better behaviours, more open minds and to encourage more experimentation.
They seemed to like it.
And if you’re interested, you can find it here:
This is awesome Zoe. Love the style of your presentation. A focus on optimism can be applied to some many areas of business and beyond. I found this really inspiring. Also love that you happily share your slides! Thanks