Strategy In The Era Of AI

A Field Guide

I’ve been incorporating AI into my strategy projects for about a year now and today, I find myself more of a novice than ever before.

Yet, this realisation is a part of the learning journey—the more you learn, the more you become aware of what you don't know.

And never has that been more true than with this emerging technology sector.

Yet I wholeheartedly believe in AI's transformative potential, not just within strategy but across all areas, categories, and workplaces, and driven by this, I've thrown myself into it headfirst.

I aim to master this field, not be outpaced by it.

Through my exploration of AI, its influence on my work and my approach has been profound; it has not just streamlined my efficiency but expanded my thinking, evolving my (ever-changing) methods and endowing me with superpowers of sorts; allowing me to delve deeper, forge unexpected links, bring my ideas to life, and much more.

Put more succinctly, it’s the most powerful catalyst for creativity I've encountered, and that's no overstatement.

So, I decided to compile a practical mini guide to share how I'm navigating and leveraging AI, in case it might be helpful to others.

I haven’t built my own GPT’s, nor do I possess an arsenal of flawless prompts or access to exclusive, proprietary platforms.

Instead, I rely on a select assortment of free and paid tools that suit my needs.

My approach is not about rocket science, however, it is about everyday rocket fuel, because by harnessing this technology, we’re able to unleash and augment our existing strategy skillsets in myriad ways.

And that to me is super fucking exciting.

So, let’s jump in…