The Future Of Fandoms
A rapidly emerging cultural and commercial currency
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Today, I gave a talk on Fandoms and why I believe that they’ll be a dominant force, culturally and commercially, in the next decade.
If you’re interested, you can check out the full presentation and links to supporting materials below:
Geenie community
Modern Fertility community
More info on linear commerce here
More reading on Magnolia here
More reading on Jojo Siwa here
More reading on Hello Sunshine and Reese’s bookclub here
More info on Arfa here
More info on Passionflix here
More info on Lil Nas X here
More info on new monetisation platforms and The Passion Economy here
More info on micro community platforms here
More info on Rally here
More info on Liquid+ here
More info on Nide here
More info on Lego World Builder here
More info on Wattpad here
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What are you talking about? Fandoms have been around since Star Trek in the 60s. Yet another strategist who finds a new term and then applies it without any historical or cultural context. WORDS MEAN THINGS.
As someone who learned how to better communicate and create using fanfiction, I feel validated and I also want to say 'See, haters? Fandom has a place!' Thank you so much <3