The New Creator Manifesto Podcast

A chat with Dan Runcie and Gina Bianchini on the future of the creator economy

I sat down with Dan Runcie (of Trapital) and Gina Bianchini, co-founder, and CEO of Mighty Networks, to talk about the creator economy survey that myself, Mighty and NonFiction released last year.

It was the largest survey of creators every published and in it, we identified some common struggles that creators are facing right now, alongside the solutions that are helping creators to find new models.

In this podcast, we covered all of this as well as the key trends creators should watch out for and what opportunities look like for the rest of 2022.

You can find the podcast here.

Episode Highlights

[01:11] Introducing Zoe and Gina

[04:02] Overview of the creator economy survey

[06:43] An unexpected stats on the creator economy report

[10:45] What frustrates creators in keeping up with their social media game

[14:13] Opinions on the issue of ownership in social media platforms

[17:55] How to grow without spending much time building a massive audience

[21:03] The importance of shifting the focus on cultivating community value

[25:58] Learning the behavior of a brand’s customer set helps identify its equity layer

[28:55] The fundamentals of community design to create a thriving and sustainable community

[33:25] What actually came out from the creator economy research as a solution to challenges the majority of creators face

[36:50] Zoe and Gina’s framework in building community

[40:06] Being a community leader or creator is like being a host at a party

[46:05] Opinions on social media platform subscriptions, subscription burnout, and how to shift to a sustainable model

[51:06] Does the community way of thinking bring brand purpose alive?