I really enjoyed this, thankyou for writing. I'd add in that we need to change how we wokr, as well as the type of work we do / the outcomes we work toward. I've seen brands set themselves up as being 'for the future' but the day to day working practices - meetings, 9-5, email, admin, etc continue, and so the outcomes never really live up to the promise. I'd love to see Type2 Growth kick off wholesale evolution :-)
This is one of the most superb pieces of inspiring work I have ever come across. There are so many quotes and paragraphs that would generate individual conversations we need to spread this far and wide and then start building on it. Thank you.
Got it - Substack doesn't make it easy to know there are slides.
I read the part on brand gravity and would love to understand what it means. I was hoping for something actionable and understandable that moves us toward the vision you paint.
I believe the aspiration for a better path is powerful, but true transformation doesn’t simply emerge from appealing ideas or interconnected systems. In my view, growth isn’t about accumulating more; it’s about energizing what’s essential: people and their conscious choices. Meaningful change, in my opinion, is built on authenticity and depth, embracing the dynamic as a continuous flow where value resides in human decisions, not in structures. A better way isn’t imposed; it’s created—together, with purpose and genuine action.
Let’s continue building and exchanging ideas to shape this path. Always open to your thoughts and perspectives!
I completely agree that transformation requires authenticity, depth, and shared action. But I’d add that unless we actively set the conditions for this kind of change—which is exactly what my piece is all about—it’s unlikely to arise from serendipity, especially within a failing capitalist structure.
While human decisions and conscious choices are critical, they need systems that support and amplify them, not ones that perpetuate extraction or disconnection. It’s about intentionally designing environments where collaboration, connection, and meaningful value can thrive.
I have been preaching much of this for years. Thank you for visually compiling this in a new and compelling format. We need more voices and perspectives like yours to tell this broader story of how we are failing ourselves with the old measures and perspectives.
I really enjoyed this, thankyou for writing. I'd add in that we need to change how we wokr, as well as the type of work we do / the outcomes we work toward. I've seen brands set themselves up as being 'for the future' but the day to day working practices - meetings, 9-5, email, admin, etc continue, and so the outcomes never really live up to the promise. I'd love to see Type2 Growth kick off wholesale evolution :-)
This is one of the most superb pieces of inspiring work I have ever come across. There are so many quotes and paragraphs that would generate individual conversations we need to spread this far and wide and then start building on it. Thank you.
I really enjoyed this - I'd love to see a call to action. How can we help, what's the next step for us. I love it but don't know where to start.
Initial call to action is on slide 79. Other than that, please feel free to share ideas!
Got it - Substack doesn't make it easy to know there are slides.
I read the part on brand gravity and would love to understand what it means. I was hoping for something actionable and understandable that moves us toward the vision you paint.
I believe the aspiration for a better path is powerful, but true transformation doesn’t simply emerge from appealing ideas or interconnected systems. In my view, growth isn’t about accumulating more; it’s about energizing what’s essential: people and their conscious choices. Meaningful change, in my opinion, is built on authenticity and depth, embracing the dynamic as a continuous flow where value resides in human decisions, not in structures. A better way isn’t imposed; it’s created—together, with purpose and genuine action.
Let’s continue building and exchanging ideas to shape this path. Always open to your thoughts and perspectives!
I completely agree that transformation requires authenticity, depth, and shared action. But I’d add that unless we actively set the conditions for this kind of change—which is exactly what my piece is all about—it’s unlikely to arise from serendipity, especially within a failing capitalist structure.
While human decisions and conscious choices are critical, they need systems that support and amplify them, not ones that perpetuate extraction or disconnection. It’s about intentionally designing environments where collaboration, connection, and meaningful value can thrive.
I have been preaching much of this for years. Thank you for visually compiling this in a new and compelling format. We need more voices and perspectives like yours to tell this broader story of how we are failing ourselves with the old measures and perspectives.