I have been dealing with a lot of platform brands recently and it's really messing with brand architecture models and identity.
Having to "open source" identity and brand forces a lot of complexity out of the window when it comes to design - but it's also making brands really reevaluate what makes them distinctive and valuable.
Thanks for your insights, your brain and your time.
Spot on!
I have been dealing with a lot of platform brands recently and it's really messing with brand architecture models and identity.
Having to "open source" identity and brand forces a lot of complexity out of the window when it comes to design - but it's also making brands really reevaluate what makes them distinctive and valuable.
Thanks for your insights, your brain and your time.